{"id":1250,"date":"2021-06-03T01:54:00","date_gmt":"2021-06-03T01:54:00","guid":{"rendered":"https:\/\/support.internationalbarcodes.net\/kb\/bezne-problemy-s-prodejcem-amazon\/"},"modified":"2021-07-12T04:06:20","modified_gmt":"2021-07-12T04:06:20","slug":"bezne-problemy-s-prodejcem-amazon","status":"publish","type":"kb","link":"https:\/\/support.internationalbarcodes.net\/cs\/kb\/bezne-problemy-s-prodejcem-amazon\/","title":{"rendered":"B\u011b\u017en\u00e9 probl\u00e9my s prodejem na Amazonu"},"content":{"rendered":"<h1>B\u011b\u017en\u00e9 probl\u00e9my s prodejem na Amazonu<\/h1>\n<h3>Z\u00e1kladn\u00ed informace<\/h3>\n<p>Registrace va\u0161ich produkt\u016f na Amazonu m\u016f\u017ee b\u00fdt problematick\u00e1 z mnoha d\u016fvod\u016f:<\/p>\n<ul>\n<li>M\u016f\u017ee v\u00e1s odradit slo\u017eitost cel\u00e9ho procesu.<\/li>\n<li>Amazon se neust\u00e1le vyv\u00edj\u00ed, aby zlep\u0161il sv\u00e9 slu\u017eby a sv\u016fj glob\u00e1ln\u00ed dosah, tak\u017ee prarametry registrace se mohou m\u011bnit. Registrace jednoho produktu se tak m\u016f\u017ee li\u0161it od procesu registrace dal\u0161\u00edho produktu.<\/li>\n<li>Na Amazonu fungujete jako prodejce. Amazon o\u010dek\u00e1v\u00e1, \u017ee se prodejci budou o v\u00fdvoj na Amazonu zaj\u00edmat a informovat se o aktu\u00e1ln\u00edch zm\u011bn\u00e1ch. Je tedy d\u016fle\u017eit\u00e9 sledovat co se na Amazonu d\u011bje. P\u0159esto je snadn\u00e9 se ob\u00e1vat toho, \u017ee \u201enev\u00edm, co nev\u00edm &#8230;.&#8220; Zm\u011bnil Amazon n\u011bco od minule? A jak se o tom m\u00e1m dozv\u011bd\u011bl?\u201c<\/li>\n<li>Amazon je gigantick\u00e1 soukrom\u00e1 spole\u010dnost, jej\u00ed\u017e z\u00e1sady a pokyny nemus\u00ed v\u017edy b\u00fdt na \u00farovni glob\u00e1ln\u00ed standardizace, rozli\u0161ov\u00e1n\u00ed konkr\u00e9tn\u00edch nuanc\u00ed a empatie, kter\u00e1 by brala ohled na nezku\u0161en\u00e9 u\u017eivatele \u010d\u00e1rov\u00fdch k\u00f3d\u016f.<\/li>\n<li>Nezodpov\u011bdn\u00ed lid\u00e9 mohou registrovat sv\u00e9 produkty na Amazonu pomoc\u00ed podvodn\u00fdch \u010d\u00e1rov\u00fdch k\u00f3d\u016f, co\u017e m\u016f\u017ee ovlivnit i v\u00e1s, pokud budete m\u00edt sm\u016flu &#8230;<br \/>\nM\u016f\u017ee se toti\u017e st\u00e1t, \u017ee kdy\u017e se vy jako legitimn\u00ed vlastn\u00edk \u010d\u00e1rov\u00fdch k\u00f3d\u016f budete sna\u017eit registrovat nov\u00fd produkt, automatizovan\u00fd syst\u00e9m Amazon v\u00e1s informuje, \u017ee \u010d\u00edslo ji\u017e pou\u017e\u00edv\u00e1 n\u011bkdo jin\u00fd.<br \/>\nVy (spolu s na\u0161\u00ed pomoc\u00ed) m\u016f\u017eete dok\u00e1zat, \u017ee va\u0161e \u010d\u00edslo \u010d\u00e1rov\u00e9ho k\u00f3du je legitimn\u00ed, ale m\u016f\u017ee to b\u00fdt frustruj\u00edc\u00ed proces, kter\u00fd vy\u017eaduje \u010das a \u00fasil\u00ed.<\/li>\n<li>Podvodn\u00edci a Amazon vyv\u00edjej\u00ed strategie a postupy, kter\u00fdmi se sna\u017e\u00ed navz\u00e1jem p\u0159elst\u00edt jeden druh\u00e9ho. Pro Amazon to nevyhnuteln\u011b znamen\u00e1 nutnost zv\u00fd\u0161en\u00e9 opatrnosti a zp\u0159\u00edsn\u011bn\u00ed kontroly \u010d\u00e1rov\u00fdch k\u00f3d\u016f.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Probl\u00e9m p\u0159i pokusu o zad\u00e1n\u00ed seznamu s nespr\u00e1vn\u00fdm druhem \u010d\u00edsla \u010d\u00e1rov\u00e9ho k\u00f3du<\/h3>\n<p>U maloobchodn\u00edch produkt\u016f pot\u0159ebujete tyto typy k\u00f3d\u016f:<\/p>\n<p>\u010c\u00edsla \u010d\u00e1rov\u00fdch k\u00f3d\u016f UPC pro maloobchodn\u00ed produkty v USA a Kanad\u011b<\/p>\n<p>\u010c\u00edsla \u010d\u00e1rov\u00fdch k\u00f3d\u016f EAN-13 pro maloobchodn\u00ed v\u00fdrobky ve v\u0161ech ostatn\u00edch mezin\u00e1rodn\u00edch regionech<\/p>\n<p>U knih mo\u017en\u00e1 budete pot\u0159ebovat \u010d\u00edslo \u010d\u00e1rov\u00e9ho k\u00f3du ISBN, a\u0165 u\u017e jako autor, nebo pro knihy t\u0159et\u00edch stran, kter\u00e9 prod\u00e1v\u00e1te.<\/p>\n<p>&nbsp;<\/p>\n<h3>Probl\u00e9m p\u0159i pou\u017e\u00edv\u00e1n\u00ed \u010d\u00edsla \u010d\u00e1rov\u00e9ho k\u00f3du, kter\u00e9 Amazon ji\u017e pou\u017e\u00edv\u00e1<\/h3>\n<h4>Jak je mo\u017en\u00e9, \u017ee va\u0161e celosv\u011btov\u011b jedine\u010dn\u00e9 \u010d\u00edslo je ji\u017e pou\u017eit\u00e9?<\/h4>\n<p>Mo\u017enosti:<\/p>\n<ul>\n<li>U\u017e jste jej pou\u017eili na jin\u00fd produkt.<\/li>\n<li>Va\u0161e legitimn\u00ed \u010d\u00edslo \u010d\u00e1rov\u00e9ho k\u00f3du se ji\u017e na Amazonu neleg\u00e1ln\u011b pou\u017e\u00edv\u00e1, a\u0165 u\u017e z\u00e1m\u011brn\u011b nebo nev\u011bdom\u011b (u\u017eivatel\u00e9 \u010dasto nev\u011bd\u00ed, \u017ee si koupili \u010d\u00e1rov\u00e9 k\u00f3dy od podvodn\u00e9ho prodejce \u010d\u00e1rov\u00fdch k\u00f3d\u016f).<\/li>\n<li>V\u00e1\u0161 \u010d\u00e1rov\u00fd k\u00f3d je fale\u0161n\u00fd, koupen\u00fd od fla\u0161n\u00e9ho dodavatele, kter\u00fd jej bu\u010f zkop\u00edroval odjinud, nebo si je jednodu\u0161e vymyslel. Sna\u017e\u00edme se tyto dodavatele identifikovat a ve\u0159ejn\u011b odsuzovat, ale neust\u00e1le se objevuj\u00ed nov\u00ed po cel\u00e9m sv\u011bt\u011b, n\u011bkdy se sofistikovan\u00fdmi webov\u00fdmi str\u00e1nkami.<\/li>\n<li>Syst\u00e9m prodejn\u00edho m\u00edsta Amazon je vadn\u00fd.<\/li>\n<\/ul>\n<h4>Jak v\u00e1s Amazon o tomto probl\u00e9mu informuje?<\/h4>\n<p>S technickou chybovou zpr\u00e1vou Amazon (error message):<\/p>\n<p style=\"padding-left: 40px;\"><span style=\"color: #333399;\">Zadanou hodnotu \u201e123456789\u201c nelze pou\u017e\u00edt, proto\u017ee je v rozporu s hodnotou \u201eDodgyJoeMower\u201c v katalogu Amazon. Pokud je to ASIN, aktualizujte hodnotu tak, aby odpov\u00eddala dat\u016fm ASIN. Pokud se jedn\u00e1 o jin\u00fd produkt, aktualizovat identifika\u010dn\u00ed \u00fadaje (UPC \/ EAN \/ \u010d\u00edslo d\u00edlu \/ atd.). &#8222;<\/span><\/p>\n<p style=\"padding-left: 40px;\">&#8211; nebo &#8211;<\/p>\n<p style=\"padding-left: 40px;\"><span style=\"color: #333399;\">&#8222;Zadanou hodnotu &#8220; nelze pou\u017e\u00edt, proto\u017ee je v rozporu s hodnotou &#8218;MPN #&#8216; pro ASIN &#8218;ASIN #&#8216; v katalogu Amazon.&#8220;<\/span><\/p>\n<p>Jedn\u00e1 se o technick\u00fd \u017eargon pro \u201epokou\u0161\u00edte se registrovat produkt na Amazonu, ale produkt vyu\u017e\u00edvaj\u00edc\u00ed toto \u010d\u00edslo \u010d\u00e1rov\u00e9ho k\u00f3du u\u017e existuje.\u201c<\/p>\n<h4>Jak\u00fd je pravd\u011bpodobn\u00fd d\u016fsledek?<\/h4>\n<p>Pokud n\u011bkdo jin\u00fd neopr\u00e1vn\u011bn\u011b pou\u017e\u00edv\u00e1 va\u0161e \u010d\u00edslo \u010d\u00e1rov\u00e9ho k\u00f3du, neo\u010dek\u00e1vejte rychl\u00e9 \u0159e\u0161en\u00ed:<\/p>\n<p>D\u00edky politice spole\u010dnosti Amazon ohledn\u011b podvodn\u00fdch \u010d\u00edsel je tato situace nep\u0159\u00edjemn\u00e1\u2026<\/p>\n<p>Dalo by se rozumn\u011b o\u010dek\u00e1vat, \u017ee Amazon by m\u011bl odstranit podvodn\u00fd produkt ze sv\u00e9 datab\u00e1ze, \u010d\u00edm\u017e by uvolnil va\u0161e vlastn\u00ed \u010d\u00edslo \u010d\u00e1rov\u00e9ho k\u00f3du pro legitimn\u00ed pou\u017eit\u00ed. Ale zd\u00e1 se, ale \u017ee Amazon takto nepostupuje &#8230; sice potrestaj\u00ed podvodn\u00e9ho prodejce odstran\u011bn\u00edm produktu, ale neodstran\u00ed podvodn\u00e9 \u010d\u00edslo \u010d\u00e1rov\u00e9ho k\u00f3du z datab\u00e1ze.<\/p>\n<p>Amazon tyto v\u00fdpisy ozna\u010duje jako <span>\u201ctomb-stoned listings&#8220;(produktu<\/span>\u00a0s &#8222;kamenn\u00fdmi n\u00e1hrobky\u201c) &#8211; jin\u00fdmi slovy, \u010d\u00edslo \u010d\u00e1rov\u00e9ho k\u00f3du (va\u0161e \u010d\u00edslo) je na Amazonu mrtv\u00e9, poh\u0159ben\u00e9 a nepou\u017eiteln\u00e9.<\/p>\n<p>\u010c\u00e1rov\u00fd k\u00f3d m\u016f\u017eete pou\u017e\u00edt kdekoli jinde na sv\u011bt\u011b a m\u016f\u017eete se dovol\u00e1vat sv\u00e9ho p\u0159\u00edpadu u Amazonu, ale nebudete nutn\u011b \u00fasp\u011b\u0161n\u00ed.<\/p>\n<p>&nbsp;<\/p>\n<h3>Probl\u00e9m p\u0159i pou\u017e\u00edv\u00e1n\u00ed n\u00e1zv\u016f zna\u010dek p\u0159i registraci produkt\u016f<\/h3>\n<p><strong>(K\u00f3d chyby Amazon 5461)<\/strong><\/p>\n<p><span style=\"color: #ff6600;\"><em><strong>TIPY:<\/strong> <\/em><\/span><\/p>\n<ul>\n<li><span style=\"color: #ff6600;\">Amazon by ztratil d\u016fv\u011bryhodnost a podnik\u00e1n\u00ed, pokud by toleroval fale\u0161n\u00e9 verze zn\u00e1m\u00fdch zna\u010dek, tak\u017ee to bere v\u00e1\u017en\u011b &#8211; p\u0159i nevhodn\u00e9m pou\u017eit\u00ed zna\u010dek m\u016f\u017eete p\u0159ij\u00edt o sv\u016fj z\u00e1pis a sv\u016fj \u00fa\u010det prodejce.<\/span><\/li>\n<li><span style=\"color: #ff6600;\">Pokud uvedete polo\u017eku zna\u010dky na Amazonu, mus\u00edte na n\u00ed ofici\u00e1ln\u011b pou\u017e\u00edt \u010d\u00edslo \u010d\u00e1rov\u00e9ho k\u00f3du t\u00e9to zna\u010dky. To plat\u00ed pro \u201evelk\u00e9\u201c zna\u010dky, kter\u00fdch je na Amazonu asi 130 000.<\/span><\/li>\n<\/ul>\n<p><strong>Do probl\u00e9m\u016f se m\u016f\u017eete dostat za t\u011bchto okolnost\u00ed:<\/strong><\/p>\n<ul>\n<li>Pokus\u00edte se uv\u00e9st n\u00e1zev zna\u010dky pro jeden produkt (nap\u0159. IKEA Chair) pomoc\u00ed vlastn\u00edho \u010d\u00edsla \u010d\u00e1rov\u00e9ho k\u00f3du nebo<\/li>\n<li>Uv\u00e1d\u00edte n\u00e1zev zna\u010dky jako jednu polo\u017eku ve v\u011bt\u0161\u00edm bal\u00ed\u010dku produkt\u016f (nap\u0159. 3d\u00edln\u00e1 sada n\u00e1bytku, kde jeden z kus\u016f m\u00e1 zna\u010dku IKEA)<\/li>\n<\/ul>\n<p><strong>Jak Amazon reaguje:<\/strong><\/p>\n<p>Kdy\u017e do pole Zna\u010dka (Brand name) zad\u00e1te n\u00e1zev zna\u010dky (nap\u0159\u00edklad \u201eIKEA\u201c), Amazon zkontroluje \u010d\u00edslo va\u0161eho \u010d\u00e1rov\u00e9ho k\u00f3du oproti \u010d\u00edsl\u016fm zaregistrovan\u00fdm pod danou zna\u010dkou a \u010d\u00edslo zde nenajde (jin\u00fdmi slovy, tuto zna\u010dku nelze povolit. s va\u0161\u00edm \u010d\u00edslem \u010d\u00e1rov\u00e9ho k\u00f3du).<\/p>\n<p>Amazon pot\u00e9 zablokuje va\u0161e pou\u017e\u00edv\u00e1n\u00ed t\u00e9to zna\u010dky. Mohlo by to tak\u00e9 zablokovat v\u00e1\u0161 z\u00e1pis a zru\u0161it v\u00e1\u0161 \u00fa\u010det prodejce.<\/p>\n<p><strong>Historie tohoto probl\u00e9mu:<\/strong><\/p>\n<ul>\n<li>Historicky Amazon umo\u017e\u0148oval komukoli vypsat jak\u00fdkoli produkt pomoc\u00ed libovoln\u00e9ho \u010d\u00edsla \u010d\u00e1rov\u00e9ho k\u00f3du, pokud toto \u010d\u00edslo ji\u017e nebylo pou\u017e\u00edv\u00e1no pro jin\u00fd produkt na Amazonu. Podvodn\u00edci s fale\u0161n\u00fdmi produkty v\u0161ak rychle podkopali legitimn\u00ed prodejce zna\u010dek a dokonce za\u0161li tak daleko, \u017ee zkop\u00edrovali jejich legitimn\u00ed \u010d\u00edsla \u010d\u00e1rov\u00fdch k\u00f3d\u016f a vypsali je na Amazonu, \u010d\u00edm\u017e zablokovali opr\u00e1vn\u011bn\u00e9 poskytovatele produkt\u016f.<\/li>\n<li>Amazon zp\u0159\u00edsnil sv\u00e9 postupy a uzav\u0159el smlouvy s p\u0159ibli\u017en\u011b 130 000 zna\u010dkami, kter\u00e9 jsou nyn\u00ed uvedeny v registru zna\u010dek Amazon (viz https:\/\/brandservices.amazon.com\/),<\/li>\n<\/ul>\n<p><strong>Vlastnosti \u010d\u00e1rov\u00e9ho k\u00f3du zna\u010dky:<\/strong><\/p>\n<ul>\n<li>\u010c\u00edsla \u010d\u00e1rov\u00fdch k\u00f3d\u016f jsou pronajata \/ licencov\u00e1na zna\u010dce spole\u010dnost\u00ed GS1,<\/li>\n<li>Amazon vyu\u017eije datab\u00e1zi gepir.org spole\u010dnosti GS1, kde najde podrobnosti o \u010d\u00edslech \u010d\u00e1rov\u00fdch k\u00f3d\u016f t\u00e9to zna\u010dky.<\/li>\n<li>\u010c\u00edsla \u010d\u00e1rov\u00fdch k\u00f3d\u016f dan\u00e9 Zna\u010dky jsou zaps\u00e1na do registru zna\u010dek na Amazonu.<\/li>\n<\/ul>\n<p><strong>Chybov\u00e9 zpr\u00e1vy k\u00f3du Amazon 5461, kter\u00e9 se mohou zobrazit:<\/strong><\/p>\n<ul>\n<li>\u201ePou\u017e\u00edv\u00e1te k\u00f3dy UPC, EAN, ISBN, ASIN nebo JAN, kter\u00e9 neodpov\u00eddaj\u00ed produkt\u016fm, kter\u00e9 se pokou\u0161\u00edte uv\u00e9st.\u201c (K\u00f3d chyby Amazon 5461)<\/li>\n<li>\u201eU t\u00e9to zna\u010dky nemus\u00edte vytv\u00e1\u0159et ASIN. P\u0159e\u010dt\u011bte si pros\u00edm na\u0161e z\u00e1sady pro vytv\u00e1\u0159en\u00ed ASIN zde: https:\/\/sellercentral.amazon.com\/gp\/help\/201844590.\u201c (K\u00f3d chyby Amazon 5461)<\/li>\n<li>\u201eU t\u00e9to zna\u010dky nemus\u00edte vytv\u00e1\u0159et ASIN. P\u0159e\u010dt\u011bte si pros\u00edm na\u0161e z\u00e1sady pro vytv\u00e1\u0159en\u00ed ASIN zde: https:\/\/sellercentral.amazon.com\/gp\/help\/201844590.\u201c (K\u00f3d chyby Amazon 5461)<\/li>\n<\/ul>\n<p><strong>Mo\u017en\u00e1 \u0159e\u0161en\u00ed \/ zm\u011bny:<\/strong><\/p>\n<ul>\n<li>Kdy\u017e budete vyzv\u00e1ni k zad\u00e1n\u00ed zna\u010dky, zadejte do pole Zna\u010dka \u201eN \/ A\u201c, abyste se probl\u00e9mu vyhnuli (Amazon to ofici\u00e1ln\u011b doporu\u010duje).<\/li>\n<li>Do pole Zna\u010dka zadejte n\u00e1zev vlastn\u00ed spole\u010dnosti (nebo DBA) a pokud opravdu pot\u0159ebujete pou\u017e\u00edt citliv\u00fd n\u00e1zev zna\u010dky (brand name), vlo\u017ete jej<em><strong> pouze<\/strong><\/em> do popisu polo\u017eky.<\/li>\n<li>P\u0159ihlaste se k Amazonu a po\u017e\u00e1dejte o v\u00fdjimku z pou\u017e\u00edv\u00e1n\u00ed GTIN k identifikaci va\u0161eho produktu.<\/li>\n<li>Pokud jsou v\u00fd\u0161e uveden\u00e9 strategie ne\u00fasp\u011b\u0161n\u00e9, jedinou dal\u0161\u00ed pravd\u011bpodobnou mo\u017enost\u00ed je pronajmout si GTIN od GS1, ale t\u00edmto se zavazujete k \u010dlensk\u00fdm poplatk\u016fm a ro\u010dn\u00edm poplatk\u016fm za pron\u00e1jem po celou dobu \u017eivotnosti va\u0161eho produktu.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Probl\u00e9m p\u0159i za\u0159azen\u00ed knihy na Amazon bez \u010d\u00edsla ISBN<\/h3>\n<p>ISBN <strong>nen\u00ed pot\u0159eba pou\u017e\u00edt<\/strong>\u00a0pouze v p\u0159\u00edpad\u011b, \u017ee vydavatel prod\u00e1v\u00e1 sv\u00e9 knihy neform\u00e1ln\u011b samostatn\u011b (nap\u0159\u00edklad z osobn\u00edho webu, osobn\u00edho obchodu nebo ve st\u00e1nku na trhu).<\/p>\n<p>ISBN je<em><strong> Po\u017eadovan\u00e9<\/strong><\/em> pokud m\u00e1 b\u00fdt kniha form\u00e1ln\u011b prod\u00e1na na Amazonu, u velkoobchodn\u00edka nebo v knihkupectv\u00ed jin\u00e9ho prodejce, a \/ nebo m\u00e1-li b\u00fdt k dispozici v knihovn\u011b nebo na univerzit\u011b.<\/p>\n<p>&nbsp;<\/p>\n<h3>Probl\u00e9m p\u0159i z\u00e1m\u011bn\u011b \u201eISBN\u201c a \u201e\u010d\u00e1rov\u00e9ho k\u00f3du ISBN\u201c<\/h3>\n<p><strong>ISBN:<\/strong> regulovan\u00e9 13m\u00edstn\u00e9 \u010d\u00edslo, kter\u00e9 jednozna\u010dn\u011b identifikuje knihy a podobn\u00e9 kni\u017en\u00ed produkty publikovan\u00e9 pro mezin\u00e1rodn\u00ed trh.<\/p>\n<p><strong>\u010c\u00e1rov\u00fd k\u00f3d ISBN:<\/strong> Obr\u00e1zek se svisl\u00fdmi \u010dern\u00fdmi \u010darami, kter\u00fd je obsahuje k\u00f3de ISBN. Obr\u00e1zek je \u010diteln\u00fd \u010dte\u010dkami \u010d\u00e1rov\u00fdch k\u00f3d\u016f pro \u00fa\u010dely prodeje knih a invent\u00e1\u0159e.<\/p>\n<p>&nbsp;<\/p>\n<h3>Probl\u00e9m p\u0159i pokusu o pou\u017eit\u00ed ISBN<em> podle zem\u011b<\/em><\/h3>\n<p>Po cel\u00e9m sv\u011bt\u011b existuje v\u00edce ne\u017e 160 agentur ISBN, p\u0159i\u010dem\u017e ka\u017ed\u00e1 agentura ISBN je jmenov\u00e1na jako v\u00fdhradn\u00ed agent pro p\u0159id\u011blov\u00e1n\u00ed \u010d\u00edsel ISBN ve sv\u00e9 vlastn\u00ed zemi nebo na sv\u00e9m \u00fazem\u00ed.<\/p>\n<p>Tyto agentury v\u0161ak existuj\u00ed pouze pro logistick\u00e9 \u00fa\u010dely a samotn\u00e9 k\u00f3dy ISBN jsou mezin\u00e1rodn\u011b platn\u00e9.<\/p>\n<p>tj. \u010d\u00edslo ISBN plat\u00ed glob\u00e1ln\u011b, tak\u017ee je m\u016f\u017eete pou\u017e\u00edt pro ka\u017edou zemi bez ohledu na to, kde jste je zakoupili.<\/p>\n<p>&nbsp;<\/p>\n<h3>Probl\u00e9m p\u0159i pokusu o pou\u017eit\u00ed jednoho \u010d\u00edsla ISBN pro v\u00edce knih<em> varianty<\/em><\/h3>\n<p>Varianty knihy jsou pova\u017eov\u00e1ny za jedine\u010dn\u00e9 kni\u017en\u00ed produkty, z nich\u017e ka\u017ed\u00fd vy\u017eaduje jedine\u010dn\u00e9 \u010d\u00edslo ISBN.<\/p>\n<p><em><strong>Pot\u0159ebuje\u0161<\/strong><\/em><strong> unik\u00e1tn\u00ed<em> ISBN<\/em><\/strong> pro tyto varianty knih:<\/p>\n<ul>\n<li>Libovoln\u00fd n\u00e1zev backlistu.<\/li>\n<li>Jak\u00fdkoli nadch\u00e1zej\u00edc\u00ed titul.<\/li>\n<li>Ka\u017ed\u00fd form\u00e1t nebo vazba\n<ul>\n<li>tvrd\u00fd obal,<\/li>\n<li>v\u00e1zan\u00fd na pap\u00edr,<\/li>\n<li>VHS video,<\/li>\n<li>laserov\u00fd disk,<\/li>\n<li>elektronick\u00e1 kniha,<\/li>\n<li>atd.<\/li>\n<\/ul>\n<\/li>\n<li>Revidovan\u00e1 vyd\u00e1n\u00ed.<\/li>\n<li>P\u0159eklady.<\/li>\n<li>Zm\u011bny obalu knihy, kter\u00e9 jasn\u011b m\u011bn\u00ed vzhled produktu.<\/li>\n<li>form\u00e1ty elektronick\u00fdch knih\n<ul>\n<li>.lit,<\/li>\n<li>.pdf<\/li>\n<li>.html.<\/li>\n<li>.mobi.<\/li>\n<li>atd<\/li>\n<\/ul>\n<\/li>\n<li>Kombinace v\u00fd\u0161e uveden\u00e9ho. Nap\u0159\u00edklad:\n<ul>\n<li>Francouzsk\u00fd jazyk, elektronick\u00e1 kniha, form\u00e1t PDF<\/li>\n<li>N\u011bmecky, eBook, form\u00e1t .mobi, vyd\u00e1n\u00ed 2<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Tyto varianty<em><strong>\u00a0nepot\u0159ebuj\u00ed<\/strong><strong> jedine\u010dn\u00e9 k\u00f3dy ISBN<\/strong><\/em>:<\/p>\n<ul>\n<li>Knihy s r\u016fzn\u00fdmi cenami nebo zm\u011bnami cen.<\/li>\n<li>Knihy s drobn\u00fdmi opravami.<\/li>\n<li>Zm\u011bny obalu knihy pro marketingov\u00e9 \u00fa\u010dely.<\/li>\n<li>Ob\u00e1lka knihy se zm\u011bn\u00ed okam\u017eit\u011b po vyd\u00e1n\u00ed knihy.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Probl\u00e9m p\u0159i pokusu o p\u0159i\u0159azen\u00ed stejn\u00e9ho \u010d\u00edsla ISBN r\u016fzn\u00fdm form\u00e1t\u016fm elektronick\u00fdch knih<\/h3>\n<p><strong>Podle standardu ISBN ISO 2108: 2005 je pro ka\u017ed\u00fd digit\u00e1ln\u00ed form\u00e1t titulu e-knihy vy\u017eadov\u00e1n samostatn\u00fd k\u00f3d ISBN:<\/strong><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"color: #333399;\">\u201eKa\u017ed\u00e9mu jin\u00e9mu form\u00e1tu elektronick\u00e9 publikace (nap\u0159.\u201e .Lit \u201c,\u201e .pdf \u201c,\u201e .html \u201c,\u201e .pdb \u201c), kter\u00fd je publikov\u00e1n a zp\u0159\u00edstupn\u011bn samostatn\u011b, se p\u0159id\u011bl\u00ed samostatn\u00e9 \u010d\u00edslo ISBN.\u201c<\/span><\/p>\n<p>Toto se \u0159\u00edd\u00ed obecn\u00fdm principem pro rozli\u0161en\u00ed ISBN: \u201eprodukt pot\u0159ebuje samostatn\u00fd identifik\u00e1tor, pokud jej dodavatelsk\u00fd \u0159et\u011bzec pot\u0159ebuje samostatn\u011b identifikovat.\u201c<\/p>\n<p>Logika t\u00e9to diferenciace form\u00e1t\u016f elektronick\u00fdch knih, stejn\u011b jako ti\u0161t\u011bn\u00fdch knih, je zalo\u017eena na obchodn\u00edch a invent\u00e1rn\u00edch po\u017eadavc\u00edch:<\/p>\n<ul>\n<li>Diferenciace podle ISBN umo\u017e\u0148uje objedn\u00e1vat eKnihy ve spr\u00e1vn\u00e9m form\u00e1tu pouze na z\u00e1klad\u011b ISBN<\/li>\n<li>Diferenciace podle ISBN umo\u017e\u0148uje jedine\u010dn\u00e9 sledov\u00e1n\u00ed a spr\u00e1vu elektronick\u00fdch knih v r\u016fzn\u00fdch form\u00e1tech v invent\u00e1\u0159i.<\/li>\n<li>Diferenciace podle ISBN umo\u017e\u0148uje sledovat prodejn\u00ed a u\u017eivatelsk\u00e9 trendy ve form\u00e1tech e-knih.<\/li>\n<\/ul>\n<p><strong>Existuje n\u011bjak\u00e1 alternativa k jedine\u010dn\u00fdm \u010d\u00edsl\u016fm ISBN na form\u00e1t e-knihy?<\/strong><\/p>\n<p>N\u011bkter\u00e9 alternativy byly diskutov\u00e1ny na mezin\u00e1rodn\u00ed \u00farovni:<\/p>\n<ul>\n<li>Navrhovan\u00e1 alternativa: Vytvo\u0159te e-knihu ekvivalentn\u00ed se standardem ISBN.<br \/>\n&gt; Zd\u00e1 se, \u017ee jde o nov\u00fd objev, tak\u017ee mo\u017en\u00e1 m\u00e1 smysl jednodu\u0161e pou\u017e\u00edt st\u00e1vaj\u00edc\u00ed standard ISBN.<\/li>\n<li>Navrhovan\u00e1 alternativa: Spravujte n\u00e1zev e-knihy pomoc\u00ed jedin\u00e9ho \u010d\u00edsla ISBN, ale s n\u011bjak\u00fdm dal\u0161\u00edm metatextem, kter\u00fd tento k\u00f3d kvalifikuje.<br \/>\nNap\u0159\u00edklad eKniha \u201eBilly Defeats the Pirates\u201c m\u00e1 jeden k\u00f3d ISBN 978-1-23-456789-0, ale v\u017edy je spravov\u00e1n jako ISBN &#8211; form\u00e1t:<\/p>\n<ul>\n<li>ISBN 978-1-23-456789-0 &#8211; EPUB,<\/li>\n<li>ISBN 978-1-23-456789-0 &#8211; MOBI<\/li>\n<li>ISBN 978-1-23-456789-0 &#8211; PDF<\/li>\n<li>atd<br \/>\n&gt; To by pravd\u011bpodobn\u011b p\u0159ineslo slo\u017eitost a v\u011bt\u0161\u00ed prostor pro chyby.<br \/>\nTak\u00e9 by to vy\u017eadovalo dovybaven\u00ed v\u0161ech druh\u016f syst\u00e9m\u016f, kter\u00e9 uspokoj\u00ed pouze standard ISBN.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\"><strong>ZAJ\u00cdMAV\u00c1 POZN\u00c1MKA:<\/strong><br \/>\nN\u011bkte\u0159\u00ed vydavatel\u00e9 prosazuj\u00ed form\u00e1t .epub jako jedin\u00fd sledovateln\u00fd standard eBook a jedin\u00fd form\u00e1t vy\u017eaduj\u00edc\u00ed \u010d\u00edslo \u010d\u00e1rov\u00e9ho k\u00f3du.<br \/>\nArgumentuj\u00ed t\u00edm, \u017ee t\u00e9m\u011b\u0159 ka\u017ed\u00fd m\u016f\u017ee z tohoto zdroje odvodit dal\u0161\u00ed form\u00e1ty pomoc\u00ed bezplatn\u00e9ho softwaru ke sta\u017een\u00ed nebo dokonce bezplatn\u00e9ho softwaru online, a \u017ee tyto form\u00e1ty se proto budou \u0161\u00ed\u0159it online. V\u011b\u0159\u00ed, \u017ee vynucen\u00ed form\u00e1tu ISBN na jednu knihu zp\u016fsob\u00ed, \u017ee bude odv\u011btv\u00ed elektronick\u00fdch knih chaotick\u00e9, neovladateln\u00e9 a nere\u00e1ln\u00e9.<\/p>\n<p><strong>Mezin\u00e1rodn\u00ed agentura ISBN formulovala n\u011bkolik pokyn\u016f:<\/strong><br \/>\nVzhledem k uvoln\u011bn\u00ed standardu eBook vytvo\u0159ila Mezin\u00e1rodn\u00ed agentura ISBN n\u011bkolik pokyn\u016f:<\/p>\n<p style=\"padding-left: 40px;\"><span style=\"color: #333399;\">Mezin\u00e1rodn\u00ed agentura ISBN nad\u00e1le doporu\u010duje, aby vydavatel\u00e9 p\u0159i\u0159adili ISBN ke ka\u017ed\u00e9mu form\u00e1tu e-knih, kter\u00fd je samostatn\u011b k dispozici. Vydavatel\u00e9 by m\u011bli poskytovat sv\u00e9 k\u00f3dy ISBN n\u00e1sledn\u00fdm zprost\u0159edkovatel\u016fm a kan\u00e1l\u016fm, pokud vytv\u00e1\u0159ej\u00ed vlastn\u00ed form\u00e1ty. Budou v\u0161ak existovat p\u0159\u00edpady komprimovan\u00e9ho dodavatelsk\u00e9ho \u0159et\u011bzce, kdy je elektronick\u00e1 kniha v ur\u010dit\u00e9m form\u00e1tu k dispozici v\u00fdhradn\u011b prost\u0159ednictv\u00edm jedin\u00e9ho kan\u00e1lu (nap\u0159. Kindle). Za t\u011bchto okolnost\u00ed neexistuje po\u017eadavek na ISBN, pokud jej vydavatel nepot\u0159ebuje pro kontroln\u00ed \u00fa\u010dely. (Jednoduchou z\u00e1sadou je, \u017ee produkt pot\u0159ebuje samostatn\u00fd identifik\u00e1tor, pokud jej dodavatelsk\u00fd \u0159et\u011bzec pot\u0159ebuje samostatn\u011b identifikovat).<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>B\u011b\u017en\u00e9 probl\u00e9my s prodejem na Amazonu Z\u00e1kladn\u00ed informace Registrace va\u0161ich produkt\u016f na Amazonu m\u016f\u017ee b\u00fdt problematick\u00e1 z mnoha d\u016fvod\u016f: M\u016f\u017ee v\u00e1s odradit slo\u017eitost cel\u00e9ho procesu. Amazon se neust\u00e1le vyv\u00edj\u00ed, aby zlep\u0161il sv\u00e9 slu\u017eby a sv\u016fj glob\u00e1ln\u00ed dosah, tak\u017ee prarametry registrace &hellip; <a href=\"https:\/\/support.internationalbarcodes.net\/cs\/kb\/bezne-problemy-s-prodejcem-amazon\/\">Continued<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"kbtopic":[349],"kbtag":[],"class_list":["post-1250","kb","type-kb","status-publish","hentry","kbtopic-amazonka"],"acf":[],"_links":{"self":[{"href":"https:\/\/support.internationalbarcodes.net\/cs\/wp-json\/wp\/v2\/kb\/1250","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/support.internationalbarcodes.net\/cs\/wp-json\/wp\/v2\/kb"}],"about":[{"href":"https:\/\/support.internationalbarcodes.net\/cs\/wp-json\/wp\/v2\/types\/kb"}],"author":[{"embeddable":true,"href":"https:\/\/support.internationalbarcodes.net\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/support.internationalbarcodes.net\/cs\/wp-json\/wp\/v2\/comments?post=1250"}],"version-history":[{"count":6,"href":"https:\/\/support.internationalbarcodes.net\/cs\/wp-json\/wp\/v2\/kb\/1250\/revisions"}],"predecessor-version":[{"id":1675,"href":"https:\/\/support.internationalbarcodes.net\/cs\/wp-json\/wp\/v2\/kb\/1250\/revisions\/1675"}],"wp:attachment":[{"href":"https:\/\/support.internationalbarcodes.net\/cs\/wp-json\/wp\/v2\/media?parent=1250"}],"wp:term":[{"taxonomy":"kbtopic","embeddable":true,"href":"https:\/\/support.internationalbarcodes.net\/cs\/wp-json\/wp\/v2\/kbtopic?post=1250"},{"taxonomy":"kbtag","embeddable":true,"href":"https:\/\/support.internationalbarcodes.net\/cs\/wp-json\/wp\/v2\/kbtag?post=1250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}