{"id":1251,"date":"2021-06-03T01:54:25","date_gmt":"2021-06-03T01:54:25","guid":{"rendered":"https:\/\/support.internationalbarcodes.net\/kb\/pochopeni-amazonske-terminologie\/"},"modified":"2021-06-14T16:09:42","modified_gmt":"2021-06-14T16:09:42","slug":"pochopeni-amazonske-terminologie","status":"publish","type":"kb","link":"https:\/\/support.internationalbarcodes.net\/cs\/kb\/pochopeni-amazonske-terminologie\/","title":{"rendered":"Amazon &#8211; Terminologie"},"content":{"rendered":"<h3>Prodejce vs. Dodavatel (Seller vs. Vendor):<\/h3>\n<p>Prodejce (Seller) prod\u00e1v\u00e1 prost\u0159ednictv\u00edm centr\u00e1ln\u00edho port\u00e1lu Amazon Seller na tr\u017ei\u0161ti spole\u010dnosti Amazon. Dodavatel (Vendor) m\u016f\u017ee produkty odes\u00edlat osobn\u011b nebo je za n\u011bho m\u016f\u017ee odes\u00edlat Amazon.<\/p>\n<p>Dodavatel (vendor) prod\u00e1v\u00e1 prost\u0159ednictv\u00edm port\u00e1lu dodavatele (Vendor Portal). Jako dodavatel prod\u00e1v\u00e1te sv\u00e9 produkty spole\u010dnosti Amazon, kter\u00e1 pot\u00e9 vlastn\u00ed v\u00e1\u0161 produkt.<\/p>\n<h3>Prodejce (seller):<\/h3>\n<p><span style=\"font-size: 14px\">Tento status se tak\u00e9 naz\u00fdv\u00e1<\/span><span style=\"font-size: 14px\"> Prodejce Amazon, 3P nebo Marketplace Seller.<\/span><\/p>\n<p>Kdy\u017e na Amazonu za\u010d\u00edn\u00e1te, tato role nab\u00edz\u00ed nejjednodu\u0161\u0161\u00ed postup.<\/p>\n<p>Jako prodejce prod\u00e1v\u00e1te prost\u0159ednictv\u00edm centr\u00e1ln\u00edho port\u00e1lu prodejce na tr\u017ei\u0161ti Amazon.<\/p>\n<p>Dod\u00e1n\u00ed zbo\u017e\u00ed (Product fulfillment) je proces, kter\u00fd zajist\u00ed dod\u00e1n\u00ed zbo\u017e\u00ed pot\u00e9, co z\u00e1kazn\u00edk zaplat\u00ed. Mo\u017enosti dod\u00e1n\u00ed jsou n\u00e1sleduj\u00edc\u00ed:<\/p>\n<ul>\n<li><strong><strong><strong>Vy prod\u00e1v\u00e1te, Amazon dod\u00e1v\u00e1<\/strong><\/strong><\/strong><\/li>\n<li><strong><strong><strong>Vy prod\u00e1v\u00e1te a z\u00e1rove\u0148 dod\u00e1v\u00e1te<\/strong><\/strong><\/strong><\/li>\n<\/ul>\n<p>(tyto mo\u017enosti jsou vysv\u011btleny n\u00ed\u017ee)<\/p>\n<h3>Amazon Seller Central:<\/h3>\n<p>Toto je webov\u00e9 rozhran\u00ed pro prodej produkt\u016f z\u00e1kazn\u00edk\u016fm Amazonu prost\u0159ednictv\u00edm \u00fa\u010dtu prodejce, kter\u00fd jste si vytvo\u0159ili.<\/p>\n<p><strong>Je ur\u010den pro prodejce (Sellers not Vendors).<\/strong><\/p>\n<p>Jako prodejce jste vlastn\u00edky produkt\u016f, dokud je z\u00e1kazn\u00edci neobdr\u017e\u00ed.<\/p>\n<p>Pro dod\u00e1n\u00ed zbo\u017e\u00ed &#8222;Product Fulfillment\u201c m\u00e1te jako prodejce dv\u011b mo\u017enosti:<\/p>\n<ul>\n<li>Mo\u017enost 1: Vy prod\u00e1v\u00e1te a Amazon dod\u00e1v\u00e1 &#8211; tomu se \u0159\u00edk\u00e1<strong> vy\u0159\u00edzeno Amazonem<\/strong><span style=\"font-weight: 400\"> (Fulfilled By Amazon, FBA)<\/span><span style=\"font-weight: 400\"> <\/span><\/li>\n<li>Mo\u017enost 2: Vy prod\u00e1v\u00e1te i dod\u00e1v\u00e1te &#8211; tomu se \u0159\u00edk\u00e1<strong> Dod\u00e1no obchodn\u00edkem<\/strong><span style=\"font-weight: 400\"> (Fulfilled By Merchant, FBM), kde vy jste Obchodn\u00edkem.<\/span><\/li>\n<\/ul>\n<h4><strong>Spln\u011bno Amazonem (FBA):<\/strong><\/h4>\n<ul>\n<li>Zbo\u017e\u00ed odes\u00edl\u00e1te do Amazon Fulfillment Center (FC) a Amazon zajist\u00ed p\u0159epravu v\u010detn\u011b p\u0159\u00edpadn\u00e9ho vr\u00e1cen\u00ed zbo\u017e\u00ed od z\u00e1kazn\u00edk\u016f<\/li>\n<li>Invent\u00e1\u0159 vlastn\u00edte vy a m\u00e1te kontrolu nad t\u00edm, kolik invent\u00e1\u0159e chcete odeslat do Amazon Fulfillment Centers<\/li>\n<li>Amazonu plat\u00edte poplatky za skladov\u00e1n\u00ed<\/li>\n<li>Za ka\u017ed\u00fd prodan\u00fd kus zaplat\u00edte Amazonu poplatek za dod\u00e1n\u00ed (fulfillment)<\/li>\n<li>Amazon poskytuje z\u00e1kaznick\u00fd servis v\u010detn\u011b p\u0159\u00edpadn\u00e9ho vr\u00e1cen\u00ed va\u0161ich produkt\u016f do FBA.<\/li>\n<li><strong>V\u00fdhody pou\u017eit\u00ed t\u00e9to mo\u017enosti:<\/strong>\u00a0dobr\u00e1 volba pro b\u011b\u017en\u00e9 produkty, kter\u00e1 nab\u00edz\u00ed rychl\u00e9 pln\u011bn\u00edm z\u00e1kazn\u00edk\u016fm<\/li>\n<li>Program FBA m\u016f\u017ee zajistit, \u017ee va\u0161e produkty budou tzv.<strong>\u00a0Prime Eligible<\/strong>, co\u017e je pro v\u00e1s v\u00fdhodn\u00e9:\n<ul>\n<li>Va\u0161e produkty maj\u00ed n\u00e1rok na dvoudenn\u00ed dopravu zdarma pro z\u00e1kazn\u00edky Prime nebo standardn\u00ed dopravu zdarma pro z\u00e1kazn\u00edky jin\u00e9 ne\u017e Prime.<\/li>\n<li>Prime z\u00e1kazn\u00edci utr\u00e1cej\u00ed 2-3kr\u00e1t v\u00edce ne\u017e non-Prime z\u00e1kazn\u00edci.<\/li>\n<li>Mnoho z\u00e1kazn\u00edk\u016f pou\u017e\u00edv\u00e1<strong> Filtr Prime Only<\/strong> p\u0159i hled\u00e1n\u00ed produkt\u016f.<\/li>\n<li>T\u00e9m\u011b\u0159 50% dom\u00e1cnost\u00ed v USA m\u00e1 Prime Membership.<\/li>\n<\/ul>\n<p><span style=\"color: #ff6600\"><strong><em>POZN\u00c1MKA:<\/em><\/strong><\/span> Pokud nepou\u017e\u00edv\u00e1te FBA, jste osobn\u011b zodpov\u011bdn\u00ed za skladov\u00e1n\u00ed, pln\u011bn\u00ed, slu\u017eby z\u00e1kazn\u00edk\u016fm a vr\u00e1cen\u00ed produktu.<\/li>\n<\/ul>\n<h4><strong>Spln\u011bno obchodn\u00edkem (Fulfilled By Merchant, FBM), kde vy jste Obchodn\u00edkem:<\/strong><\/h4>\n<ul>\n<li>Pln\u00edte p\u0159\u00edmo z\u00e1kazn\u00edk\u016fm<\/li>\n<li>Spravujete p\u0159epravu a vr\u00e1cen\u00ed zbo\u017e\u00ed<\/li>\n<li>Spravujete z\u00e1kaznick\u00fd servis<\/li>\n<li><strong>Pou\u017eijte, kdy\u017e:<\/strong> To je dobr\u00e1 volba pro v\u00fdrobky na zak\u00e1zku (jejich\u017e dod\u00e1n\u00ed trv\u00e1 d\u00e9le) nebo pro v\u00fdrobky, kter\u00e9 jinak vy\u017eaduj\u00ed del\u0161\u00ed dobu zpracov\u00e1n\u00ed<\/li>\n<\/ul>\n<h3>Dodavatel (Vendor):<\/h3>\n<p>Jako dodavatel Amazonu prod\u00e1v\u00e1te p\u0159\u00edm\u00fd velkoobchod spole\u010dnosti Amazon a Amazon se po obdr\u017een\u00ed zbo\u017e\u00ed st\u00e1v\u00e1 jeho vlastn\u00edkem.<br \/>\nDodavatel\u00e9 maj\u00ed dv\u011b mo\u017enosti:<\/p>\n<ul>\n<li>Vendor Express, kter\u00fd je otev\u0159en\u00fd komukoli, nebo<\/li>\n<li>Vendor Central, program pouze pro pozvan\u00e9 dodavatele.<\/li>\n<\/ul>\n<h4>V\u00fdhody statusu Dodavatele:<\/h4>\n<ul>\n<li>P\u0159\u00edstup ke specializovan\u00fdm program\u016fm pro dodavetele a k samoobslu\u017en\u00fdm akc\u00edm<\/li>\n<li>Marketingov\u00e1 um\u00edst\u011bn\u00ed na str\u00e1nk\u00e1ch kategori\u00ed, firemn\u00edch e-mailech atd.<\/li>\n<li>P\u0159\u00edstup k dal\u0161\u00edm iniciativ\u00e1m nap\u0159. <span>Gift Guides, Holiday Collections,<\/span> apod.<\/li>\n<li>Men\u0161\u00ed \u0161ance na pozastaven\u00ed va\u0161eho \u00fa\u010dtu z nezn\u00e1m\u00fdch d\u016fvod\u016f<\/li>\n<\/ul>\n<h4>Nev\u00fdhody statusu Dodavatele:<\/h4>\n<ul>\n<li>Jedn\u00e1 se o dra\u017e\u0161\u00ed model<\/li>\n<li>Tento model m\u00e1 pomalej\u0161\u00ed platebn\u00ed podm\u00ednky<\/li>\n<li>M\u00e9n\u011b p\u0159\u00edm\u00e9 kontroly nad cenami<\/li>\n<li>M\u00e9n\u011b p\u0159\u00edm\u00e9 kontroly nad komplexn\u00edm pln\u011bn\u00edm<\/li>\n<li>Nutnost v\u00edce spol\u00e9hat na zam\u011bstnance Amazonu<\/li>\n<\/ul>\n<h3>Pozastaven\u00ed \u00fa\u010dtu a odebr\u00e1n\u00ed produktu<\/h3>\n<p>Amazon chce, abyste prod\u00e1vali na jeho trhu, ale vy\u017eaduje dodr\u017eov\u00e1n\u00ed sv\u00fdch standard\u016f.<\/p>\n<p>Amazon je proto<strong><em>\u00a0nekompromisn\u00ed<\/em><\/strong><em><strong>\u00a0ohledn\u011b \u010dehokoliv co zhor\u0161uje z\u00e1kazn\u00edkovu zku\u0161enost<\/strong><\/em>\u00a0<strong>s n\u00e1kupem<\/strong>, to se vztahuje na<\/p>\n<ul>\n<li>Nedostate\u010dn\u00e9 metriky v\u00fdkonu prodejce (ano, Amazon sleduje va\u0161i v\u00fdkonnost jako prodejce)<\/li>\n<li>Nespln\u011bn\u00ed podm\u00ednek slu\u017eby Amazon (Terms Of Service, TOS)<\/li>\n<\/ul>\n<p><span style=\"color: #ff6600\"><strong>Pokud klop\u00fdtnete, Amazon v\u00e1s m\u016f\u017ee varovat nebo pozastavit \u010di zablokovat v\u00e1\u0161 \u00fa\u010det prodejce.<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Prodejce vs. Dodavatel (Seller vs. Vendor): Prodejce (Seller) prod\u00e1v\u00e1 prost\u0159ednictv\u00edm centr\u00e1ln\u00edho port\u00e1lu Amazon Seller na tr\u017ei\u0161ti spole\u010dnosti Amazon. Dodavatel (Vendor) m\u016f\u017ee produkty odes\u00edlat osobn\u011b nebo je za n\u011bho m\u016f\u017ee odes\u00edlat Amazon. Dodavatel (vendor) prod\u00e1v\u00e1 prost\u0159ednictv\u00edm port\u00e1lu dodavatele (Vendor Portal). Jako &hellip; <a href=\"https:\/\/support.internationalbarcodes.net\/cs\/kb\/pochopeni-amazonske-terminologie\/\">Continued<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"kbtopic":[349],"kbtag":[],"class_list":["post-1251","kb","type-kb","status-publish","hentry","kbtopic-amazonka"],"acf":[],"_links":{"self":[{"href":"https:\/\/support.internationalbarcodes.net\/cs\/wp-json\/wp\/v2\/kb\/1251","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/support.internationalbarcodes.net\/cs\/wp-json\/wp\/v2\/kb"}],"about":[{"href":"https:\/\/support.internationalbarcodes.net\/cs\/wp-json\/wp\/v2\/types\/kb"}],"author":[{"embeddable":true,"href":"https:\/\/support.internationalbarcodes.net\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/support.internationalbarcodes.net\/cs\/wp-json\/wp\/v2\/comments?post=1251"}],"version-history":[{"count":1,"href":"https:\/\/support.internationalbarcodes.net\/cs\/wp-json\/wp\/v2\/kb\/1251\/revisions"}],"predecessor-version":[{"id":1435,"href":"https:\/\/support.internationalbarcodes.net\/cs\/wp-json\/wp\/v2\/kb\/1251\/revisions\/1435"}],"wp:attachment":[{"href":"https:\/\/support.internationalbarcodes.net\/cs\/wp-json\/wp\/v2\/media?parent=1251"}],"wp:term":[{"taxonomy":"kbtopic","embeddable":true,"href":"https:\/\/support.internationalbarcodes.net\/cs\/wp-json\/wp\/v2\/kbtopic?post=1251"},{"taxonomy":"kbtag","embeddable":true,"href":"https:\/\/support.internationalbarcodes.net\/cs\/wp-json\/wp\/v2\/kbtag?post=1251"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}