If the barcode is going on a\u00a0<\/span>flat surface<\/em><\/strong>\u00a0<\/span>(e.g. a cardboard box), the preferred orientation of the barcode is \u201cpicket fence\u201d (where the bars look like a fence, and the barcode number is at the bottom):<\/p>\n <\/p>\n If the barcode is going on a\u00a0<\/span>curved surface<\/em><\/strong>\u00a0<\/span>(such as a bottle) the preferred orientation of the barcode is \u201cladder\u201d (where the barcode is rotated so that the bars look like a ladder).<\/p>\n Why? <\/p>\n Depending on the printing process you use, you may find that you achieve a much higher printing quality if the bars of the barcode run in the direction of the print (\u201cweb direction\u201d). In this situation,\u00a0it is best to print the barcode in the direction of the print if possible.<\/p>\n <\/p>\n Book ISBN barcodes should be\u00a0printed on the lower right of the book\u2019s back cover.<\/p>\n Magazine and newspaper ISSN barcodes should be printed on the front cover at the bottom.<\/p>\n <\/p>\n Barcode orientation depends on the curvature of the packaging. On a flat surface: If the barcode is going on a\u00a0flat surface\u00a0(e.g. a cardboard box), the preferred orientation of the barcode is \u201cpicket fence\u201d (where the bars look like … Continuado<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"kbtopic":[13],"kbtag":[23,80,77,81,76,79,46,78],"class_list":["post-347","kb","type-kb","status-publish","hentry","kbtopic-getting-started-with-barcodes","kbtag-barcode","kbtag-ladder-orientation","kbtag-location","kbtag-picket-fence","kbtag-position","kbtag-printing","kbtag-quiet-zone","kbtag-surface"],"acf":[],"_links":{"self":[{"href":"https:\/\/support.internationalbarcodes.net\/es\/wp-json\/wp\/v2\/kb\/347","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/support.internationalbarcodes.net\/es\/wp-json\/wp\/v2\/kb"}],"about":[{"href":"https:\/\/support.internationalbarcodes.net\/es\/wp-json\/wp\/v2\/types\/kb"}],"author":[{"embeddable":true,"href":"https:\/\/support.internationalbarcodes.net\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/support.internationalbarcodes.net\/es\/wp-json\/wp\/v2\/comments?post=347"}],"version-history":[{"count":1,"href":"https:\/\/support.internationalbarcodes.net\/es\/wp-json\/wp\/v2\/kb\/347\/revisions"}],"predecessor-version":[{"id":348,"href":"https:\/\/support.internationalbarcodes.net\/es\/wp-json\/wp\/v2\/kb\/347\/revisions\/348"}],"wp:attachment":[{"href":"https:\/\/support.internationalbarcodes.net\/es\/wp-json\/wp\/v2\/media?parent=347"}],"wp:term":[{"taxonomy":"kbtopic","embeddable":true,"href":"https:\/\/support.internationalbarcodes.net\/es\/wp-json\/wp\/v2\/kbtopic?post=347"},{"taxonomy":"kbtag","embeddable":true,"href":"https:\/\/support.internationalbarcodes.net\/es\/wp-json\/wp\/v2\/kbtag?post=347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/internationalbarcodes.org\/wp-content\/uploads\/sites\/149\/2019\/06\/Orientation-PicketFence-Copy.jpg\")
<\/p>\nOn a curved surface:<\/strong><\/h5>\n
\nWhen a barcode is printed onto a curved surface, sometimes the ends of the barcode\u00a0disappear around the curve and can\u2019t be read by a barcode scanner. By rotating the barcode to ladder-orientation you avoid this disappearing-ends issue.<\/p>\n![\"\"](\"https:\/\/internationalbarcodes.org\/wp-content\/uploads\/sites\/149\/2019\/06\/Orientation-Ladder-Copy.jpg\")
<\/p>\nBarcode print-quality can be determined by the printing process:<\/strong><\/span><\/h5>\n
Positioning on Books and Magazines:<\/strong><\/h5>\n
General guidelines for positioning:<\/strong><\/h5>\n
\n
\n
\nA retail (EAN-13 or UPC-A) barcode has a 2mm-3mm \u201cquiet zone\u201d (blank margin) on both the left and right sides.
\nMake sure that these quiet zones are left as they are and aren\u2019t cropped off or overlapped with other symbols\/text.<\/li>\n
\n8mm from the edge is the official recommendation, and no closer than 5mm from the edge.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"